Tennis provided the stage for a striking demonstration of advances in artificial intelligence and robotics as humanoid robots developed by…
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Chipotle Mexican Grill is putting extra incentive behind Taylor Fritz’s run in New York, launching a tennis-themed promotion that will…
JPMorganChase is marking a major sponsorship milestone at this year’s US Open, celebrating 45 years of partnership with the tournament…
Ace Pickleball Club is expanding its reach beyond the court with the launch of a new media platform designed to…
adidas is bringing back Billie Jean King’s iconic Blue Suede Shoe, worn during the historic 1973 “Battle of the Sexes”…
Alliant Insurance Services is returning to the US Open for a third consecutive year with an athlete-focused campaign that uses…
Ace Pickleball Club is expanding its reach beyond the court with the launch of a new media platform designed to…
adidas is bringing back Billie Jean King’s iconic Blue Suede Shoe, worn during the historic 1973 “Battle of the Sexes”…
Alliant Insurance Services is returning to the US Open for a third consecutive year with an athlete-focused campaign that uses…
Blueair is bringing its athlete partnership with American tennis star Jessica Pegula to the product side, launching a limited-edition version…
Huawei is expanding the sports capabilities of its HUAWEI WATCH FIT 5 Series through a growing ecosystem of third-party applications…
PALM BEACH, FL & MANCHESTER, UK — BOAST is proud to announce its partnership with the BPA Network as…
Caliber has launched a tokenized real estate investment offering tied to PURE Pickleball & Padel, marking the alternative asset manager’s…
ŌURA has signed American tennis stars Coco Gauff and Taylor Fritz to long-term brand ambassador partnerships, adding two of the…
Paddletek has been named the official paddle and ball partner of Chicken N Pickle in a new multi-year collaboration that…
Agassi Sports Entertainment (ASE) and USTA Coaching have entered into a multi-year collaboration aimed at modernizing tennis instruction by combining…
American Express is expanding its presence at the 2026 US Open with a new slate of interactive fan experiences and…
Record-breaking prize money headlines Padel Haus’s third year hosting the tournament, as the event joins National Padel Month BROOKLYN, N.Y….
The HotelPlanner Tennis Tour has announced a new partnership with Tecnifibre aimed at providing emerging professional tennis players with equipment,…
Agassi Sports Entertainment (ASE) is making a major move into the club and facility business with the launch of “Let’s…
adidas is taking a nostalgic approach to this year’s U.S. tennis season, unveiling three new apparel collections that combine vintage-inspired…
Heineken 0.0 is turning tennis nostalgia into a once-in-a-lifetime fan experience through a new campaign with global ambassador Serena Williams….
PALM BEACH, FL & LONDON, UK — BOAST today announced the appointment of Adam Black as Head of Padel, reinforcing…
Luxury hospitality and racquet sports continue to converge as The Laguna, a Luxury Collection Resort & Spa, Nusa Dua, Bali…
Luxury hospitality and racquet sports will converge in dramatic fashion this summer as Waldorf Astoria Hotels & Resorts launches its…
The first professional tournament partnership of its kind will transform polyester string used on the tournament’s courts into high-performance apparel…
